Effective Date: 14th may 2025
Last Updated: 14th may 2025

At Silk & Serene Garments Trading L.L.C, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and safeguard your data when you visit www.silkserene.com or engage with our services.

By using our website, you consent to the practices described below.

1. Information We Collect

We collect the following types of information:

a. Personal Information

• Name, email address, phone number
• Shipping and billing address
• Payment information (processed securely via third-party gateways)
• Date of birth (if provided)

b. Non-Personal Information

• Browser type and version
• IP address and geolocation
• Device type and operating system
• Browsing behavior (pages visited, session time)

2. How We Use Your Information

We use your information for the following purposes:

• To process and fulfill your orders
• To send order confirmations and shipping updates
• To personalize your shopping experience
• To respond to your inquiries and support requests
• To improve website performance and customer experience
• To inform you about promotions, new arrivals, and exclusive offers (only if you opt-in)

3. Sharing of Information

We do not sell, rent, or trade your personal data. We may share limited data with:

• Trusted service providers (payment gateways, delivery partners, email marketing tools) under strict confidentiality agreements

• Law enforcement or legal authorities, if required to comply with the law

4. Data Protection and Security

We implement appropriate security measures to safeguard your information:

• Secure Socket Layer (SSL) encryption
• PCI-compliant payment processing
• Firewall and anti-malware protections
• Limited access controls within our systems

However, no online platform is 100% secure. We encourage users to keep passwords confidential and log out after use.

5. Your Rights (GDPR & CCPA)

If you are a resident of the EU or California, you have specific rights:

Under GDPR:

• Right to access, correct, or delete your personal data
• Right to restrict or object to data processing
• Right to data portability
• Right to lodge a complaint with your local supervisory authority

Under CCPA:

• Right to know what personal data is collected
• Right to request deletion of personal information
• Right to opt-out of the sale of personal information (note: we do not sell data)
• Right to non-discrimination for exercising privacy rights

To exercise any of these rights, contact us at support@silkserene.com.

6. Cookies and Tracking Technologies

We use cookies to enhance site performance and user experience. You can manage your cookie preferences through your browser settings. For full details, please refer to our Cookies Policy.

7. Third-Party Links

Our website may contain links to external websites. We are not responsible for the content or privacy practices of third-party sites.

8. Children’s Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect information from minors.

9. Policy Updates

We may update this Privacy Policy occasionally. Changes will be posted here with the “Last Updated” date revised. Continued use of the website constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions or concerns regarding your privacy or this policy, please contact:

Silk & Serene Garments Trading L.L.C
Office No. 1801-62, The Court Tower, Business center,  Business Bay, Dubai, United Arab Emirates
Phone: +971-52-7861288
Email: support@silkserene.com